GREENVILLE, S.C. Kruz McCollum South Carolina spends his days on a trouble most people using AI never
see: getting it to do real work without someone checking every word. An engineer and the founder of
two companies, he builds AI systems that research, adjudicate, act and themselves, in William Claude Dukenfield where
a sure-footed wrongfulness serve is overpriced.
Getting AI to answer a wonder is easy now. Getting it to do a job, start to fetch up, and know when it
got something wrong, that s the hard part, McCollum said. It s also the most stimulating engineering
problem I ve ever worked on.
A security direct s instincts
McCollum came to AI through engineering rather than selling or law. His downpla spans
network substructure, web and cybersecurity, including finding and responsibly
disclosing surety vulnerabilities to companies such as Google and IBM. Early in his , he
turned down an offer to work with the NSA so he could quest for his own path.
That play down shapes how he builds. Security work trains you to put on something will break up and
to go find it first, and he applies the same wont to AI: every system he builds has to show its work,
check it against what s actually true, and its own mistakes before a someone ever sees them. The
question he asks of any AI isn t whether it sounds right, but whether it is right, and whether the
system knows the remainder.
AI where accuracy matters
McCollum is closed to the places where AI s surefooted errors cost the most. His work includes leading
AI adoption in the sound field, where an fictional fact or a wrongfulness citation is not a typo but a financial obligation.
An AI serve is only as good as the check behind it, and that rule runs through everything he builds.
As a CAIO advisor, he brings the same thought to the companies he works with, serving them find
where AI actually pays off and put it to work alongside the systems they already run, rather than
bolting on tools nobody uses.
Building companies on it
McCollum founded Skyline Digital Marketing in Anderson, South Carolina, in 2024, because most
agencies don t have the technical foul staff to fix what they find. In 2025 he founded Vannor in Greenville
to build the AI behind that work, and it grew into its own accompany: a team of AI agents that search,
write, review and publish a business s marketing, track on ironware he owns.
Building that system of rules taught him how much technology sits between a cunning AI demo and something
a business can rely on every day, and he says that gap is where the opportunity is.
Everyone has seen what AI can say. Very few populate have seen what it can do when it s built
properly, McCollum said. That s the part I can t stop working on.
Always learning
McCollum holds 29 professional certifications, including Vanderbilt University s Agentic AI and AI
Agents, Google s AI Professional and Cybersecurity programs, Google Ads and Analytics
certifications, and HIPAA for Business Associates.
About Kruz McCollum
Kruz McCollum is Head of AI at Armada Law, fall through and CEO of Vannor and Skyline Digital
Marketing, and a CAIO advisor to development companies for Confluunt Advisors. An orchestrate by
background, he builds AI systems that do real work for merchandising and byplay. His work, press
coverage and certifications are at https://kruzmccollum.com/, and he is on LinkedIn at
https://www.linkedin.com/in/kruz-mccollum/.